Coldwell Banker Realty agent Jessica Wallace grew up in the real estate business and has an intuitive, deep understanding of market variability, property value trends and the importance of impeccable client service. A resourceful, caring problem-solver, Jessica puts Santa Cruz County buyers and sellers at ease as she takes what can be an overwhelming and stressful process and makes it fun, straightforward and profitable.

Jessica’s comprehensive listing package takes her clients from home preparation to wide-scale marketing to closing at the highest possible return. Staging for maximum appeal is the first step to attracting potential buyers. Jessica knows that fresh paint, furniture arrangement and subtle design elements can make all the difference. If repairs or upgrades are needed, she turns to her vast network of contractors, vendors and landscapers to help accentuate the home’s assets while increasing its value and asking price. Once the property is ready to show, Jessica launches a social media advertising campaign defined by engaging photography and cutting-edge video. Skilled negotiation is yet another of Jessica’s many talents. As a trusted agent and advocate, she is entirely focused on protecting her clients’ interests, especially in multiple-offer situations.

Buyers can expect the same customized attention. Jessica understands that purchasing a home is one of life’s most significant events, so she listens closely, explains every detail and stays on top of the timeline and required paperwork. She draws on her community knowledge and the latest technologies to analyze the market and find homes with the features, size, location and amenities her buyers are looking for. Jessica and her clients are further supported by licensed assistant Krissy Kroleski, who is always available to answer any questions as the process moves smoothly forward.

Jessica was born and raised in Santa Cruz. Before obtaining her license in 2004, she earned a BA in Art History and Spanish from UC Davis and studied abroad at the University of Granada, Spain. She also worked as a tour guide in Rome and lived for a year in Argentina, experiences that inspired her interest in architecture, language and culture. Now an accomplished real estate professional, Jessica is fully immersed in the community and participates in local school and sporting events with her daughter.

Jessica’s clients appreciate her expert tips and advice as they face the challenges of a highly competitive market. Whatever your housing needs, you are in the safest of hands when you partner with Jessica Wallace.